Linkedin Marketing
Most companies have realized that, when done right, social media can be a powerful tool for driving sales. The problem is that oftentimes companies don’t have a real idea of how to leverage paid social media campaigns in a way that gets results. With our LinkedIn marketing services, we can integrate social media with the rest of your B2B advertising efforts to help you drive sales and generate highly targeted leads.
LinkedIn excels as a B2B networking tool, creating awareness for high-quality prospects who are most likely to become customers. With our help, you can harness LinkedIn’s full potential by targeting decision makers based on their specific industries, the size of their company, or their interest in specialized topics. We develop strategies that allow you to find and connect with these prospects in a more natural way.
How Our LinkedIn Marketing Service Works
LinkedIn Ad Strategy
You won’t see results from your social media campaign if you don’t have a well-devised plan in place. We evaluate the current social media landscape and content offers for your field and then determine where there are opportunities. Subsequently, we work with you to determine which buyer personas we should focus on using LinkedIn and craft a strategy that targets decision-makers.
Sponsored Content
LinkedIn has a variety of advertising options available, but we focus our efforts on those that are most effective—Sponsored Updates and Direct Sponsored content. Using LinkedIn’s dynamic targeting capabilities, we set up ad campaigns that get you in front of potential customers with a precision that cannot be found in any other B2B channel. We then use these campaigns to promote blog posts, ebooks, guides, and other offers.
Sponsored In Mail
LinkedIn allows you to send personalized email messages to your target audience via Sponsored InMail. SponsoredIn Mail is a great way to increase signups for an upcoming webinar/event or promote content assets to prospects. What really makes Sponsored InMail more effective than an email blast is that it will be sent only to prospects active on LinkedIn thus increasing the click-through rates and driving conversions.
Content Creation
LinkedIn has grown significantly as a content platform and will continue to grow for the foreseeable future. We work with you in all areas of content creation, including identifying topics based on current industry trends, writing and editing the content, and publishing it for you. We also create LinkedIn articles as well as long-form content that can be used for offers that you share across the network.
Integrated Analytics
We integrate LinkedIn marketing with your other marketing platforms, as well as Google Analytics, in order to provide you with deeper insight into your visitor behavior. Each month we provide a detailed report that includes our thoughts as to what worked, what didn’t, and what strategic changes we need to make for next month’s campaign.