Local Search Engine Optimization is a set of actions and SEO Strategy you can use to increase your visibility on Google and other search engines when people near your physical location perform searches or when searches include specific locations. Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.

Local SEO tactics help companies show up on maps or search results when someone outside and around writes “Best UK Local SEO Agency” or “UK Local SEO Agency Near Me” on their cell phone. The same goes for people who are looking to visit your town or city and searching for businesses in your area in advance. To provide the best local results, Google considers three ranking factors.

  • Proximity:- How close the business is to the searcher
  • Relevance:- How relevant the business is to the search phrase
  • Prominence:- How well-known the business is and how much online authority it has

Local SEO focuses on attracting customers to a more focused area such as a particular city or town. This is usually done by local businesses that are trying to reach this audience to reach their physical location or to build a service business. For many business and areas local consumers are the best customers.

A local search result combines two main parts for a local business:-

  • Organic Search Results – The website
  • Local Pack – Google My Business (GMB)

Common search results consist of Local Pack (Google My Business) and Organic Results (website).

Importance of Local SEO:-

Most people search for any services or product which is nearly available. Which are cake shops, tours and Travels Company, restaurant, hospitals or a photo-copy shop? Local SEO Audit will help you get the most out of Google with integrated services such as Google My Business, Google Maps, and Google Images.

According to a recent search, 50 percent of people who did a local search on their phone went to a physical store within one day. 34% who did their search on a computer or tablet did the same. 46% of all searches in Google have “local intent”. Local SEO Services allows people to find information about your business quickly and easily, putting them one step closer to a transaction.

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