What is SEO?

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. It is believed that SEO was born in 1991. Around this time, the world’s first website was launched, and one quickly turned into many as websites crowded the internet. There are two types of SEO On-Page-SEO and Off-Page-SEO.

On-Page-SEO: – On-page SEO refers to any optimization that you control and include on your website. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO also known as “on-site SEO”. The key aspects you should focus on when polishing your on-page SEO are:

  • Keyword optimization
  • Site Structure
  • Internal Linking
  • Usability
  • Mobile Version Of The Site
  • Social Proof
  • Social Media Integration

Off-Page-SEO: – Off-page SEO refers to techniques you can use to improve the position of a website on the search engine results page. Off-page SEO also known as “off-site SEO”. Link building, Brand promotion, Backlinks are all a part of Off-page SEO. Backlinking and internal linking plays important role in Off-page SEO. Off-page SEO is a technique of undertaking SEO activities to optimize outside elements of the website with the goal of ranking it higher on SERP. Off-page SEO refers to techniques used to show the value of your website to search engines such as backlinking.

SEO is an Online Marketing Technique which helps you to bring your website on top in Search Engine’s results. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. An estimated 75% user finds out website via search engines like Google, Yahoo, and Bing.  SEO increase visibility on Search Engines. It also generates more traffic on your websites.

A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. The keyword is the most important part of SEO. When a user types some words on a Search Engine to find out something. These words are known as Keywords.

 SEO targets unpaid traffic rather than direct traffic or paid traffic.  Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings? Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks. The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month. Nearly 60% of all traffic on the web starts with a Google search. 70.6% of all traffic originates from a search engine.

Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, Meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.  SEO touches on every part of a website, making a basic understanding of search engine optimization best practices important for everyone who works on the user-facing portion of an online business including small businesses competing in local markets.

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